PURE Sports Nutrition was developed by New Zealand based brother and sister Simon & Marewa Kraak in 2012 after failing to find natural sports nutrition products. Simon is a keen road cyclist and Marewa is a qualified Sports & Exercise Nutritionist (Otago University), former NZ representative rower and elite road cyclist. Both led fit and healthy lives but found it hard to get high quality, natural sports nutrition products to train and race with.
It seemed like no one really cared about what actually went into some of these products, most big well known brands have ranges that fit the science but lack the usability or quality ingredients needed to make a great product. Most products on the market are made to the lowest cost possible. Quality ingredients are sacrificed to bring costs down and profits up. What’s the point in getting fit and healthy only to be fuelling your body with low quality products during exercise?
PURE Blackcurrant Recovery powder is made with real New Zealand blackcurrants which contain anthocyanins.
PURE CamelBak Podium redefines the bike bottle with a high flow rate and self-sealing cap.
PURE Electrolyte Hydration was developed after being fed up drinking sickly sweet, poorly tasting sports drinks. We wanted a better alternative without all the fake ingredients. PURE is formulated with science and tested by elite athletes.
Pure Electrolyte Caps are formulated to maintain your body’s Electrolyte levels in balance and to help replace lost minerals during hard exercise and in hot conditions
PURE Endurance Hydration is a premium endurance hydration drink using real fruit, carbohydrates, electrolytes and New Zealand whey protein isolate. It has been scientifically formulated to rehydrate and replenish your body while exercising for extended periods of 2 hours and over.
PURE Energy Gels are a premium natural sports gel using real ingredients for flavour, carbohydrates, and electrolytes.
PURE Exercise Recovery is a premium, natural post exercise drink that is designed to replace lost glycogen and protein stores after exercise.
PURE Fluid Energy Gels are flavoured with real fruit and fruit juices. When you use this gel the first thing you’ll notice is the amazing taste of real fruit and how easy it is to consume.
From $3.99$2.79 NZD