PURE Sports Nutrition was developed by New Zealand based brother and sister Simon & Marewa Kraak in 2012 after failing to find natural sports nutrition products. Simon is a keen road cyclist and Marewa is a qualified Sports & Exercise Nutritionist (Otago University), former NZ representative rower and elite road cyclist. Both led fit and healthy lives but found it hard to get high quality, natural sports nutrition products to train and race with.
It seemed like no one really cared about what actually went into some of these products, most big well known brands have ranges that fit the science but lack the usability or quality ingredients needed to make a great product. Most products on the market are made to the lowest cost possible. Quality ingredients are sacrificed to bring costs down and profits up. What’s the point in getting fit and healthy only to be fuelling your body with low quality products during exercise?
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