Ultimate Direction

Ultimate Direction started the concept of hydration packs when they created the first waist pack for carrying bottles. A few years later they made the first pack/strap to carry a water bottle in your hand, and have made many other innovations that define what a hydration pack is today.

They continue to be one of the market leaders, with their popularized "vest" concept for carrying water. They also introduced the first women's-specific line of hydration packs, now known as the Jenny Collection that are designed by women for women.


Ultimate Direction Adventure Vest 4.0
15% OFF
Ultimate Direction Adventure Vesta 4.0
15% OFF

Ultimate Direction Adventure Vesta 4.0

Women are attempting gnarly speed records and interesting routes in droves and there’s one vest that comes along on more than any other FKT bid: the Signature Series Adventure Vesta.

$280.00$238.00 NZD

Ultimate Direction Body Bottle 500
NEW

Ultimate Direction Body Bottle 500

New and improved 500ml body bottle from Ultimate Direction

$40.00 NZD

Ultimate Direction Body Bottle with Straw

Ultimate Direction Body Bottle with Straw

The Body Bottle is the easiest and lightest way to carry your fluids.

$40.00 NZD

Ultimate Direction Fastpack 20
15% OFF

Ultimate Direction Fastpack 20

Providing all the features and capacity you need and nothing more, the Fastpack 20 is a streamlined pack that will get you there and get it done. Perfect for day hikes, peak bagging, or a quick weekend, the Fastpack takes inspiration from our Signature Series vests, with its super stable and comfortable fit.

$280.00$238.00 NZD

Ultimate Direction Fastpack 35
15% OFF

Ultimate Direction Fastpack 35

Fastpack 35 is your perfect partner for overnight missions

$300.00$255.00 NZD

Ultimate Direction Gel Flask

Ultimate Direction Gel Flask

The 4 oz Gel Flask is lightweight, easy to grip and takes advantage of gravity with its patented vertical positioning so that the gel moves to the valve for easy release.

$10.00 NZD

Ultimate Direction Gel Flask Holder
Ultimate Direction Green Cup
NEW

Ultimate Direction Green Cup

Go Green with our Eco-friendly cup!

$20.00 NZD

Ultimate Direction Mountain Belt 4.0
Ultimate Direction Mountain Vest 4.0
15% OFF

Ultimate Direction Mountain Vest 4.0

If you’re ready to take your running to new, adventurous places, the Signature Series Mountain Vest is equipped to carry the gear that will enable successful summit bids.

$280.00$238.00 NZD

Ultimate Direction OCR Vest
15% OFF

Ultimate Direction OCR Vest

No more excuses. We have made the first-ever pack for OCR using 30+ years of athlete-driven design experience.

$180.00$153.00 NZD

ULTIMATE DIRECTION RESERVOIR

ULTIMATE DIRECTION RESERVOIR

Ultimate Direction's reservoir is completely re-designed for this year. UD gave customers the new features they asked for - it won't leak, and it's much easier to fill and clean.

$60.00 NZD

Ultimate Direction Ultra Vesta 4.0
15% OFF

Ultimate Direction Ultra Vesta 4.0

Years of innovation have made the Ultra Vesta a modern classic. Women-designed and women-approved, the Ultra Vesta has been a mainstay at the start lines–and, more importantly, the finish lines–of thousands of ultramarathons since its debut.

$230.00$195.50 NZD